Google
 

NONE: Re: ONLINE-ADS>> Registration

Re: ONLINE-ADS>> Registration

John Small (john_at_33north.com)
Fri, 16 May 1997 09:47:04 -0500

Lynn, we've had lot's of experience in registration through the design
and implementation of frequent shopper clubs. This predated the WWW but
consumers are largely averse to answering too many questions truthfully.
Some recent studies showed that less than 25% will respond fully. But,
there is a good method.

Ask the minimal amount of information but do get a full name including
middle initial, address and age range. With only that in hand, you can
contract with a number of database companies to enhance your database by
adding all the answers to the questions you want to ask. The cost will
fun from $0.10 to $0.25 depending on the number of selects you choose.

We got about an 85% match rate but when we eliminated all but the basic
questions our registration response rates jumped to as high as 90%.

--
John Small, Webmaster
33North, Inc. developers of:
http://sports-supersite.com
Phone (817) 732-2081
http://33north.com

---------------------------------------------------------------------- This week's Online Advertising Discussion List sponsor:

Friday, May 16th on ClickZ Random Thoughts: Trying to make sense of it all... http://www.clickz.com

----------------------------------------------------------------------- Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.