NONE: Re: ONLINE-ADS>> Registration

Re: ONLINE-ADS>> Registration

John Small (
Fri, 16 May 1997 09:47:04 -0500

Lynn, we've had lot's of experience in registration through the design
and implementation of frequent shopper clubs. This predated the WWW but
consumers are largely averse to answering too many questions truthfully.
Some recent studies showed that less than 25% will respond fully. But,
there is a good method.

Ask the minimal amount of information but do get a full name including
middle initial, address and age range. With only that in hand, you can
contract with a number of database companies to enhance your database by
adding all the answers to the questions you want to ask. The cost will
fun from $0.10 to $0.25 depending on the number of selects you choose.

We got about an 85% match rate but when we eliminated all but the basic
questions our registration response rates jumped to as high as 90%.

John Small, Webmaster
33North, Inc. developers of:
Phone (817) 732-2081

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