NONE: ONLINE-ADS>> Ad Bytes / May 19, 1997 / issue 17
ONLINE-ADS>> Ad Bytes / May 19, 1997 / issue 17
rhoy_at_o-a.com
Mon, 19 May 1997 06:39:52 -0500 (CDT)
Ad Bytes / May 19, 1997 / issue 17
====================================
Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:
1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.
Unsubscribe instructions for the discussion list are at the
bottom of this message.
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This week's Online Advertising Discussion List sponsor:
Forget CPM. Go beyond Click-Through. Pay for performance.
http://www.cybergold.com/sales_oa/
CyberGold delivers guaranteed results for your Web ads and promos.
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In this issue:
==============
IN THE NEWS
Yahoo! Banners Drive Market Awareness... -- Interactive PR
Advertisers win one in debate over `cookies'... -- Ad Age
Have agencies lost their footing... -- Ad Age
Thoughts on Banners -- A Clue
Spread of Internet Lies Spooks... -- NeW York Times
COOL PROMO
Web Broadcasting '97 ad banners
NEW PRODUCTS, SERVICES, & REPORTS
FinalBid Internet Auction
MMG's SPAM Filters
Netword
The Copywriting Profit Center
Custom Promotional Screen Savers
$1.50 CPM Advertising
IN THE NEWS
-----------
Yahoo! Banners Drive Market Awareness For Toyota Launch
Interactive PR & Marketing News
http://www.ijump.com/mkt_rsch_oa/yahoo-toyota.htm
Toyota shares some of its success story - 20,000 leads in
two-weeks with a Yahoo campaign, and all for only $150,000.
==============
Advertisers win one in debate over `cookies'
Ad Age
http://www.adage.com/interactive/articles/19970512/article5.html
A collective "whew!" was uttered from the online advertising
community last week. It doesn't look Netscape and Microsoft
are going to take our cookies away after all.
==============
Opinion: Have agencies lost their footing in Web marketing?
Ad Age
http://www.adage.com/interactive/articles/19970512/article4.html
Here is a great article that profiles some of the excuses
traditional ad agencies give for not incorporating the
Internet into their clients' advertising. The excuses
are code for: "We don't really get this Internet stuff,
but we don't want some little interactive agency taking
our client's business away; even if it means the client
will lose."
==============
Thoughts on Banners
A Clue..to Internet Commerce
http://www.ppn.org/clue/97/5-12.html#story3
Seasoned Internet journalist Dana Blankenhorn gives his
opinion on the University of Michigan banner study.
==============
Spread of Internet Lies Spooks Large Organizations
New York Times
http://www.nytimes.com/library/cyber/week/051597lies.html
Here is a major headache that happened to the American
Cancer Society, and could easily happen to one of your
high-profile clients.
COOL PROMO
----------
Web Broadcasting '97 ad banners
http://www.thunderlizard.com/presspage
Here is definitely a cool idea. You have the conference
on push technology - Web Broadcasting - that you need
to promote. How can you cost-effectively incorporate
push technology in your advertising? Build banners that
lets prospects enter their email addresses and have
conference info pushed to them the old-fashioned way.
And all without leaving the web page you're on.
It worked so well that the folks at i-Frontier, the
Philadelphia based firm that came up with this idea,
did banners for all their client's Internet conferences.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
FinalBid Internet Auction
http://www.finalbid.com
Many banner ad slots available. Free auction service
for users.
MMG's SPAM Filters
http://www.mmgco.com/nospam/
Ready-made SPAM filters for Eudora, free service
courtesy of MMG.
Netword
http://www.netword.com
Networds are Internet keywords. The shortcut to your
Internet destination.
The Copywriting Profit Center
http://www.mrfire.com
Book excerpts and articles on how to market
online---or off.
Custom Promotional Screen Savers
http://www.risoftsystems.com/scrnsave.shtml
Use Custom Promotional Screen Savers to maximize
on-line marketing.
$1.50 CPM Advertising
http://jokes.webdevelop.com/advert.shtml
A new advertising scheme offering a CPM of $1.50.
That's it!
richard
moderator
online advertising discussion list
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Forget CPM. Go beyond Click-Through. Pay for performance.
http://www.cybergold.com/sales_oa/
CyberGold delivers guaranteed results for your Web ads and promos.
----------------------------------------------------------------------
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