ONLINE-ADS>> Moderator's Note: New Sponsor - Cybergold

owner-online-ads_at_o-a.com
Mon, 19 May 1997 12:31:05 -0500 (CDT)

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Hi all,

I wanted to introduce our new list sponsor for this week.

CyberGold ( http://www.cybergold.com/ ) is a new Web-based direct marketing
service that "pays" attention - rewarding consumers for responding to Web
ads, downloading software, making online purchases, filling out electronic
registration forms or surveys, or anything else a Web publisher or marketer
wants them to do. CyberGold handles all the fulfillment, documenting it in
reports that include audience demographics.

Unlike other Internet incentives, CyberGold rewards are real cash that can
be transferred to a bank account, donated to charity or spent online. The
system is pay-for-performance: fees are for responses (i.e., reward
fulfillment) rather than click-through or impressions.

The kind folks at CyberGold have a special offer to the Online Advertising
Discussion List. CyberGold is offering a free, 1000-response trial to this
list's subscribers.
For details visit:

http://www.cybergold.com/sales_oa/

Please visit to this week's sponsor. Their dollars help make it possible to
bring you the discussion list as a free service.

thanks,

richard
moderator

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