NONE: ONLINE-ADS>> NetGravity Announces "Standard" for Reporting on
ONLINE-ADS>> NetGravity Announces "Standard" for Reporting on
Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Mon, 19 May 1997 17:19:43 -0700
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I was surprised to receive a press release by email today in which
NetGravity proudly announced a "standard" for an "Internet
Advertising Report Format" to report on internet advertising
performance. What was especially surprising is the conspicuous
absence of any other vendors supporting this "standard."
The following claim was included in the press release:
"Presented to the Internet Advertising Technology Council
(IATC) on May 7 at the NetGravity offices in San Mateo,
the NetGravity Internet Advertising Report Format was
strongly endorsed, with many IATC members agreeing
to support it immediately."
Am I the only person who thinks that you can NEVER
announce a "standard" by yourself? I certainly agree that
you can propose something that you hope will become a
standard, but it ain't a standard until it's adopted by other
vendors. And I certainly don't accept press releases at
face value when they claim wide support but don't name
a single supportive vendor by name.
Please note - I am NOT criticizing the effort to create a
standard, nor any specific elements of the proposal. I am
just trying to point out the idiocy of claiming to announce
a "standard" by oneself.
The relevant URLs are:
http://www.netgravity.com/news/pressrel/repstand.html (press release)
http://www.netgravity.com/standards/WD-adreport.html (the "standard")
-- Mark J. Welch (510) 462-8483 http://www.ca-probate.com/
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