NONE: Re: ONLINE-ADS>> NetGravity Announces "Standard" for Reporting on
Re: ONLINE-ADS>> NetGravity Announces "Standard" for Reporting on
Karen Clothier (kclothier_at_netquest1.com)
Tue, 20 May 1997 11:59:16 -0700
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Mark Welch wrote:
> I was surprised to receive a press release by email today in which
> NetGravity proudly announced a "standard" for an "Internet
> Advertising Report Format" to report on internet advertising
> performance. What was especially surprising is the conspicuous
> absence of any other vendors supporting this "standard."
I subscribe to the IATC email list, and there are a lot of upset vendors
over that press release. The standards are a joint effort by IATC, whose
members include Focalink,Bellcore, Accipiter, ClickOver, Intelligent
Interactions, Marketwave, IPro, Starpoint, Narrative, LinkExchange,
RealMedia, Modem Media, W3.com and NetGravity. From what I can tell, most
members did not feel that agreement had been reached yet when NetGravity
announced the standard and called it their own to add insult to injury.
If you wish to find out about the IATC, you can visit
http://www.focalink.com/home/pp/index.html. I'm not sure if IATC is a
subset of the group discussing the SAMP standards or if the name was
thought up later, but joining the list there is how I got on their mailing
list.
> Karen Clothier, VP Business Development
> NetQuest Inc.
> Internet Commerce and Ad Management Solutions
> Phone: (415) 537-0703 email: kclothier_at_netquest1.com
> URL: http://www.netquest1.com
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