NONE: Re: ONLINE-ADS>> registration forms
Re: ONLINE-ADS>> registration forms
Carl Kline (kline_at_referrals.com)
Tue, 20 May 1997 09:21:10 -0700
Brad Aronson <brad_at_i-frontier.com> wrote:
>
> Lynn McCausland <lynn_at_moneyclub.com> wrote:
> >"I'm putting together a registration form for my site. I'm hoping to gather
> >basic demographic data about users. Is there a standard for occupations
> >(technical, managerial, sales/marketing, etc)? I'd also appreciate a
> >reference to any sites with good registration forms for users."
>
> I think Hotwired, http://www.hotwired.com, has an excellent registration
> form. When users first go to register they see a simple registration form
> with a few questions. After they submit that form they are registered, and
> then they are redirected to a form with optional demographic questions.
> Registration turns off many users, and keeping the first screen simple
> allows Hotwired to draw in as many users as possible.
The type of "registration" used depends on the purpose. On two of my
sites, I use different types. At http://www.4expertise.com I have a
notification mailing list and I simply use a button. Those who click it
subscribe to this mailing list. Their click sends me their email
address. Why do I need more? I don't so I serve the viewer by not
asking for a lot of data that I don't need. Those who subscribe have
told me the two things I'm interested in: 1. their email address and 2.
they are interested.
I tried an autoresponder and found it to be less than friendly to the
subscribers and it did not like me most of the time. So, until I get
many more than the 1000 subscribers, I will manually handle it. There is
a series of articles I wrote on using mailing lists for low budget
marketing at: http://www.referrals.com/articles that talks about the
different methods you can use, their strengths and weaknesses.
On http://www.referrals.com I use two different types of registration
forms, one is a button to subscribe to "Consulting-tools" a discussion
group of consultants from all over the world. The other registration
form is a traditional name, address, etc that is designed to help me
qualify the viewer for membership information and I clearly label it
"Membership Information Request Form". Occasionally, someone fills out
this form when they want a referral to a consultant. Reviewing the
information they give me allows me to perform the correct service.
Although it is easy to have them automatically receive a reply, I prefer
to have a real person decide what is called for.
First, decide your purpose for the registration. Then employ the form
best suited to accomplish it.
Carl Kline
--
National Consultant Referrals,Inc. 4expertise.com Store
A FREE Referral Service Business Tools for the Entrepreneur
800.221.3104 or fax 619.523.2184
http://www.referrals.com http://www.4expertise.com
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