ONLINE-ADS>> Tom pondered in near 16-bit clarity...

e/y/e/s/c/r/e/a/m - mark grimes (grimes_at_eyescream.com)
Tue, 20 May 1997 16:53:56 -0700

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Tom pondered in near 16-bit clarity...
>>if an online florist wants to advertise it could use a rose shaped
>>box to place its ad. I think a banner ad might be more effective if it
>>used more creative shapes.

Snippet from Michael Tchong's most excellent
newsletter ICONOCAST of 02-May-97
Michael is interviewing professor Sunil Gupta and...

>> This study supports the theory that doing
>> the unusual seems to matter most.

>> In Gupta's view, smart advertisers should
>> use something that is *not* a standard if effectiveness,
>> and not just execution efficiency is the criterion.

I've found what's different gets noticed, what gets noticed
gets clicked. When it's radically different (and relevant)
zounds...step back, get a T3, it's a "flash crowd"

Mark
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hundreds of stark-raving subscribers since January 97
and yet not published a single solitary issue.
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