Re: ONLINE-ADS>> Ad "Flipping"

Tom Hespos (thespos_at_k2design.com)
Thu, 22 May 1997 10:25:20 -0400

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I went to the Men's Health site to see what all the fuss was about. I can
definitely see where the ad flipping could leave someone hanging if they do
not click on a banner in time.

Here's a different approach... Check out Wellness Interactive Network
(www.stayhealthy.com). They have ad flipping here, but it's different than
the Men's Health site. If you want to get back to the previous ad, just
hit "Back" on your browser.

Here's the catch... If you spend too much time on the site, the ads build
up and you have to hit the "Back" button over and over to get back to the
previous site. Yuck!!!

Personally, I'd rather have the "flip and it's gone" approach.

Tom Hespos
Senior Media Planner
K2 Design
http://www.k2design.com
http://members.aol.com/~THespos
Disclaimer: All opinions expressed by me on this mailing list are MINE and
ONLY MINE. Any comments made here should not reflect on my employer.

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