Re: ONLINE-ADS>> Contests

I.Phillips (I.Phillips_at_e-eng.hull.ac.uk)
Thu, 22 May 1997 14:10:32 +0100

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: e/y/e/s/c/r/e/a/m - mark grimes: "Re: ONLINE-ADS>> Ad "Flipping""
• Previous message: Tom Hespos: "Re: ONLINE-ADS>> Ad "Flipping""
• Maybe in reply to: kulakosk_at_n-jcenter.com: "ONLINE-ADS>> Contests"

>This is something that you should review with a lawyer (there are,
>actually, lawyers who do nothing but develop contests). In particular
>be careful how you word the skill testing question. For example
> 1) Add 2 and 3
> 2) Subtract 4
> 3) Multiply by 7
> etc ...
>The finally draft should leave no interpretation as to how the numbers
>are to be added, subtracted, or whatever.

A style of skill question which seems particularly prevalent in print
advertising is of the form:

"Widgets are cool. Widgets are available in red and black. Win a widget.
Question: What two colours are widgets available in?"

This seems to neatly sidestep most wording problems and answers can be
easily provided via a multiple choice form so that the person entering
the competition (entree?) doesn't even have to type anything, just
select and hit submit.

Ian Phillips
i.phillips_at_e-eng.hull.ac.uk

------------------------------------------------------------------
#ifndef COMMON_SENSE |Ian Phillips
#include "std_disclaimer" |i.phillips_at_e-eng.hull.ac.uk
#endif |
------------------------------------------------------------------

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Forget CPM. Go beyond Click-Through. Pay for performance.
http://www.cybergold.com/sales_oa/
CyberGold delivers guaranteed results for your Web ads and promos.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: e/y/e/s/c/r/e/a/m - mark grimes: "Re: ONLINE-ADS>> Ad "Flipping""
• Previous message: Tom Hespos: "Re: ONLINE-ADS>> Ad "Flipping""
• Maybe in reply to: kulakosk_at_n-jcenter.com: "ONLINE-ADS>> Contests"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.