Re: ONLINE-ADS>> Ad "Flipping"

e/y/e/s/c/r/e/a/m - mark grimes (grimes_at_eyescream.com)
Thu, 22 May 1997 11:33:32 -0700

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Mark J. Welch, Esq. properly skewered Ad "Flipping"

>"ad flipping" is simply NOT an acceptable form of ad
>display, unless accompanied by a navigation mechanism
>to return to prior ads. (I had been planning to try a
>test run for one month on a local site that uses
>"ad flipping," but I no longer consider that a wise
>use of my money.)

touchÈ

It's usually a good idea for sites to have an advertisers
page, so visitors can find current advertiser information
in situations much like this.

Regarding "Ad Flipping" eyescream has bought on sites
that flip ads anywhere from every 10 seconds, to
every minute.

When sites *flip ads** I expect a minimum guaranteed
clickthrough rate, it's the only way to protect my clients.

I've had banners buried 3-4 deep in banner rotation on
**ad flips** and it's dark down there with very little clickthrough
activity. With the CT guarantee, **flipping** becomes immaterial.

Mark
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