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NONE: ONLINE-ADS>> Ad Bytes / May 27, 1997 / issue 18

ONLINE-ADS>> Ad Bytes / May 27, 1997 / issue 18

rhoy_at_o-a.com
Tue, 27 May 1997 07:28:08 -0500 (CDT)

Ad Bytes / May 27, 1997 / issue 18
===================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Forget CPM. Go beyond Click-Through. Pay for performance.
http://www.cybergold.com/sales_oa/
CyberGold delivers guaranteed results for your Web ads and promos.

----------------------------------------------------------------------

In this issue:
==============

IN THE NEWS
Firefly thinks big with new ad program -- Ad Age
Web Advertising Starts to Mature -- Web Week
To Know Me is to Pay Me -- Webmaster Magazine
Web Profiling Standard to Be Offered -- Bloomberg News

THE BOOK SHELF
How to Promote Your Product or Service Online (without being flamed)

NEW PRODUCTS, SERVICES, & REPORTS
Financial historical data CDROM for investors/traders.
Cool Interactive Tools - FREE Downloads!
IT-REP CENTRAL
Play4Prizes

IN THE NEWS
-----------

Firefly thinks big with new ad program
Ad Age
http://www.adage.com/interactive/articles/19970519/article8.html

Intelligent agents pioneer, Firefly, has some new ideas for
online advertising.

==============

Web Advertising Starts to Mature
Web Week
http://www.webweek.com/970519/markcomm/mature.html

Web Week got some of the leading minds in online advertising
together to ask what the future holds.

==============

To Know Me is to Pay Me
Webmaster Magazine
http://www.cio.com/WebMaster/050197_round_content.html

Journalist Scott Kirsner interviews John Hagel, an online
marketing consultant who feels consumers may soon revolt
against our onslaught of demographic questions.

==============

Web Profiling Standard to Be Offered
Bloomberg News
http://nytsyn.com/live/Latest/146_052697_112200_3563.html

Netscape, VeriSign and Firefly are banking on a new
standard for collecting web site visitor information.

THE BOOK SHELF
--------------

CyberWriting
How to Promote Your Product or Service Online (without being flamed)
by Joe Vitale
publisher: AMACOM, ISBN: 0-8144-7918-9, 1997.

Web Site: http://www.mrfire.com/

Before I write this review I must disclose that my company,
Tenagra, helped with the technical editing of this book. But
please don't hold that against the book, despite our intervention
it is still a pretty good read.

99% of the communication online happens through plain old text.
Writing is clearly an essential skill for marketing online.
Yet surprisingly, this is the only book I have found that
covers online copy writing. Joe reveals the real secret behind
Internet marketing - stingy on the hype and generous on the
information. He also explains why what you create in your
fancy word processor sometimes doesn't translate into the
ASCII, 60 character world of email.

RECOMMENDATION: If you are a pretty good writer already, the
book will help refine the execution of your writing in an online
environment. You can probably go to the bookstore on a Saturday
afternoon, sit down with a cappuccino, and be through it in about
an hour. But if you are like the majority of the world and need
to improve your writing skills, you should probably make this book
part of your library.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Financial historical data CDROM for investors/traders.
http://www.stockwiz.com/
Webmasters earn $50 per CDROM sold via banner-ads.
Email neal_at_stockwiz.com

Cool Interactive Tools - FREE Downloads!
http://store.cedro.com
Cedro Store offers Web programs to enhance your Web sites!

IT-REP CENTRAL
http://www.i-traffic.com/itrepcentral
one-stop for online ad reps who want consideration by I-traffic

Play4Prizes
www.play4prizes.com
Why banners? Play4Prizes delivers interactive visits for
less than click-throughs!

That's it!

richard
moderator
online advertising discussion list

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Forget CPM. Go beyond Click-Through. Pay for performance.
http://www.cybergold.com/sales_oa/
CyberGold delivers guaranteed results for your Web ads and promos.

----------------------------------------------------------------------

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