NONE: ONLINE-ADS>> Comments on ILE pricing model & banner size standards
ONLINE-ADS>> Comments on ILE pricing model & banner size standards
John Hammell (john_at_scholarstuff.com)
Sat, 24 May 1997 19:21:03 -0400
Hi all,
This is my first time posting to this list. I have been reading
Online-Ads for about 4 to 5 months and find it to be very useful and
informative. Thanks much.
ONLINE-ADS>> May 23, 1997, Issue #94, Volume 2 - Post # 5
Joel Comm wrote this about the Internet Link Exchange:
>I do not consider their banner program a legitimate advertising tool. The
>large majority of the 100,000 are people personal home pages that can not be
>classified as worthwhile for any advertiser. There is no targeting...
>We have experimented with ILE for over a year now. Do you know where the
>banners appear? At the bottom of a page. If they DO get a chance to load, the
>odds are that no one sees or cares about it anyway...
I guess basically what Joel is saying is that the ILE is not
cost-effective. If the ILE's pricing model is based on impressions then
I agree. I think that buying advertising on any link exchange network
on a CPM basis is not a good idea, mainly because of targeting & ad
placements. The ILE should offer (if they don't already) the option to
buy ads based on their effectiveness - either different CPM's for
specific click-thru rates or they should offer to sell ads per click.
May 22, 1997, Issue #93, Volume 2 - Post # 4
John Beaman wrote this about banner size standards:
>Seems that I have read that better than 80% of ALL banners viewed on the
>Internet are 440x40...
>"Internet Link Exchange Credibly claims to be the oldest and largest
> banner exchange company, with over 100,000 participating sites and 4
> million adviews per day (audited). [440x40,8K]"
>4 million adviews (PER DAY!) at 440x40 seems more of a reference to be
>called a "standard" than any particular ad agencies preference...
>Do we call the "standard" by few vocal companies using a particular
>size, or by the number of banners being "presented"? THAT is the question.
All I have to say about this is that the last I heard, Yahoo! was
serving something like 30 million+ page views per day - and they use
468x60 banners (do they serve a banner with each page view? I don't
know). That's approximately 900 million page views per month - much
higher than the ILE's 100 million. This is not counting all of the
other "major" website's millions of impressions which use 468x60. I
sure would like to see some organization survey the major websites using
& the link exchanges to see which banner size really is top dog on the
internet.
John Hammell
ScholarStuff
http://www.scholarstuff.com/
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