ONLINE-ADS>> Infoseek's UltraMatch technology

rhoy_at_tenagra.com
Wed, 28 May 1997 12:21:35 -0500 (CDT)

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Hey all,

InfoSeek offically announced its Ultramatch technology today ( see:
http://www.news.com/News/Item/0,4,10998,00.html ) Ultramatch is an
artifical intelligence system for service ads. It essentially builds a
profile of Infoseek's users via their activity on the web site. Ultramatch
then uses that information to segregate users into affinity groups and
serves only ads likely to be of interest to a perticular affinity group.

Does anybody know if this will be am off-the-shelf product that anyone can
buy to serve ads with? Or is Ultramatch exclusively a feature of the
Infoseek web site?

thanks,

richard
moderator

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