ONLINE-ADS>> Mechanical Clicks

Jim Waltz (jwaltz_at_dmn.com)
Wed, 28 May 1997 16:31:07 -0400

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Has anyone seen or heard of a study on the effects of Search Engine
Indexing/Robots/Offline browsers on banner click rates? Also, what about
inadvertant clicks that are aborted before a site is fully loaded?

My thoughts are that these factors tend to inflate overall click rates, but
by how much? Does a 3% rate really mean 1.5%, or even less?

_______________________________________________________________________
Jim Waltz, Director Sales & Marketing jwaltz_at_dmn.com
Digital Music Network /DMN Media http://www.dmnmedia.com
319 Main Street, Stoneham, MA 02180 p: 617.279.2895 f: 617.279.3507

DMN Media- reach millions of raving music fans with Bullseye Precision!

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