ONLINE-ADS>> "Personal" web pages (was: Link Exchange)

Tom Hespos (thespos_at_k2design.com)
Thu, 29 May 1997 09:25:16 -0400

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Greg (sales_at_BULMASH.com) said:

>I think the negative slant being given to "personal" home pages is
>quite unfair. Many "personal" pages have very distinct content
>offerings and some of the more popular ones can offer a few thousand
>unique impressions per month to advertisers.

I say:

Right on! I would say that the majority of the web properties that I visit
on a regular basis could be considered "personal" home pages, or at least
"non-commercial entities" that do not currently accept advertising. I
assume that many other cybercitizens are the same way.

What if someone were to begin putting together site networks that consist
of the types of websites that make the Netscape "What's Cool" page? I
think a banner ad for Blockbuster Video might work well on the Kevin Bacon
Game page. Or perhaps a company like CDNow might run ads on personal pages
dedicated to certain rock bands.

It's important to remember that "personal" web pages often are particularly
good at creating online communities that generate repeat traffic and loyal
followers. Often, I wish there were some way that advertisers take
advantage of this.

-Tom Hespos
K2 Design
http://www.k2design.com
http://members.aol.com/~THespos

Disclaimer: The opinions discussed in this post are mine and should not
reflect in any way on my employer.

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