ONLINE-ADS>> Intranets, Impressions and Click-Throughs

Cathy DuPre (cathy_at_infoscavenger.com)
Fri, 30 May 1997 08:00:18 +0800

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Hello Colleagues,

Recent posts on the list have addressed the effects of
search engine indexing, robots, and offline browsers on
banner click rates. AOL caching has been covered numerous
times.

Has anyone evaluated the effect of Intranets and Extranets
on accurate measurement of CTRs or ad impressions?

Some companies are caching Web pages (via their Intranets)
with information relevant to their employees. IMO this practice
could have substantially more impact than AOL.

Many surveys indicate that the growth of Intranets has
skyrocketed and will continue to do so because of the immediate
cost savings and communications benefits most of you are
probably familiar with.

Any thoughts on the impact of Intranet caching on Web
advertising?

Best,
Cathy DuPre

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Link & Content Development for WebSites & Intranets
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