Google
 

NONE: ONLINE-ADS>> Intranets, Impressions and Click-Throughs

ONLINE-ADS>> Intranets, Impressions and Click-Throughs

Cathy DuPre (cathy_at_infoscavenger.com)
Fri, 30 May 1997 08:00:18 +0800

Hello Colleagues,

Recent posts on the list have addressed the effects of
search engine indexing, robots, and offline browsers on
banner click rates. AOL caching has been covered numerous
times.

Has anyone evaluated the effect of Intranets and Extranets
on accurate measurement of CTRs or ad impressions?

Some companies are caching Web pages (via their Intranets)
with information relevant to their employees. IMO this practice
could have substantially more impact than AOL.

Many surveys indicate that the growth of Intranets has
skyrocketed and will continue to do so because of the immediate
cost savings and communications benefits most of you are
probably familiar with.

Any thoughts on the impact of Intranet caching on Web
advertising?

Best,
Cathy DuPre

-----------------------------------------------------------------
Internet InfoScavenger Newsletter | http://www.infoscavenger.com
Link & Content Development for WebSites & Intranets
Cathy DuPre | Evergreen, CO USA | mailto:info_at_infoscavenger.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Clicksor
List and Found
AdJungle
The Laredo Group

Add your company...

Laredo Group Interactive Advertising Training
AdJungle
List and Found
Clicksor
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange