Re: ONLINE-ADS>> Mechanical Clicks

Donna Dolezal Zelzer (djz_at_efn.org)
Fri, 30 May 1997 06:59:48 -0700

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At 12:53 PM -0700 5/29/97, Arie Grossman made this statement of rare insight:
> A related issue concerns the rate of abandonment of these click-throughs.
> That is, what percentage of click-throughs abandon your site after arriving
> at your home page? I suspect these figures vary widely, but are
>under-reported
> simply because the technology is only just beginning to provide the
> capabilities to measure this real return. At Play4Prizes we deal with this
> issue by creating targeted incentives for click-throughs to go beyond
> our clients' home page.
>

What about someone who's busy with something else, clicks through,
bookmarks the page, leaves, then comes back later when they have time to
check the site? I do this fairly often.

If an advertiser is paying by click-through, how do you credit my second,
real visit, to the site that actually referred me to the advertisess site
(even though I didn't come from there the second time)? You can ask me, buy
I'm probably not going to rememeber.

Donna

---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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• Maybe in reply to: Jim Waltz: "ONLINE-ADS>> Mechanical Clicks"

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