RE: ONLINE-ADS>> Infoseek's UltraMatch technology

Bob Collins (bc_at_whowhere.com)
Fri, 30 May 1997 09:24:11 -0700

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The UltraMatch technology is actually from a company called Aptex out of
Austin TX. They are out pitching it now. Their info says it highly
impacts clickthroughs and identifies new targetable groups that may not be
similar, but do respond to certain ads in the same way. However, it is
very reliant upon many sites picking up the technology in order to build
the database about the users. It is an interesting technology to watch.

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Bob Collins bc_at_whowhere.com
Director of Sales 415.917.1300 xt. 224
WhoWhere?, Inc. 415.917.0754 Fax
2570 West El Camino Real, Suite 111 Mountain View, CA 94040

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