Re: ONLINE-ADS>> MarketMatch

Heather Anderson (heather.anderson_at_sf.jwtworld.com)
30 May 1997 10:39:05 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Previous message: Bob Collins: "RE: ONLINE-ADS>> Infoseek's UltraMatch technology"

>I'd like to know if any media planner on the list has experience with
>FocaLink's MarketMatch and/or SmartBanner tools that they could share.

Suzan,
My agency subscribes to Focalink's MarketMatch product. I find it a
valuable tool in several ways. For planning, the site selection criteria
give me a starting point. You can search on everything from target audience
characteristics (e.g. Web developers) to site characteristics (e.g. news
sites in the Bay Area). The criteria have become even more useful in
version 2.0, but you have to be careful and keep your selections to a
minimum; it's easy to end up with a list of 200 potential sites.

More often though, I use MarketMatch as a resource when I want specific
information about a site. Monthly traffic numbers, production specs, and ad
sales contacts are right at my finger tips.

MarketMatch helps speed the media planning process; but ultimately, I pick
up the phone and talk to a rep before I make my final decision.

Heather Anderson
Senior Media Planner
J. Walter Thompson
heather.anderson_at_sf.jwtworld.com

• Archive Home Page
• Search
• Previous message: Bob Collins: "RE: ONLINE-ADS>> Infoseek's UltraMatch technology"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.