ONLINE-ADS>> When To Begin Promotions?

Lisa M. Hodgkin (lisah_at_fnmail.com)
Thu, 06 Nov 1997 11:16:36 -0500

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I'm developing a marketing plan for the next few months to "re-launch"
our communications suite. To date, there are two divisions of this
suite, with another in beta testing to be launched in late January. My
question is when to begin our own promotions, so that the traffic will
be there when the third phase is ready, without our announcement sending
traffic to an incomplete site. Obviously, we hope to make money from
banner sales and sponsorship in our suite-- but how can I avoid
underselling when I cannot accurately estimate what the new traffic will
be? Extensive research has provided me with who our target market, as
well as target sponsors are. At what point do I introduce the newest
division to all-- with a splash page detailing what *will* be offered,
or after the entire suite is completed?

--
Lisa M. Hodgkin
Director Marketing
AdvanceNet Corp.
http://www.advanc.net
voice: (716) 855-0535, fax: (716) 855-0421


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