Google
 

NONE: ONLINE-ADS>> 11/9/97 - Ad Bytes / issue 37

ONLINE-ADS>> 11/9/97 - Ad Bytes / issue 37

rhoy_at_o-a.com
Sun, 9 Nov 1997 17:28:43 -0600 (CST)

Ad Bytes / November 9, 1997 / issue 37
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion List. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR

----------------------------------------------------------------------

In this issue:
==============

MODERATOR's NOTE
My fault for thinking I could go on vacation

PARSED FROM THE BITSTREAM
Project 2000 teams up with Georgia Tech
New list for discussing commercial ad server software
Fleishman comes back with NetBITs
Spamming search engines

IN THE NEWS
PR Finds a Cool New Tool -- Forbes ASAP
Making some fun on Web -- Phil. Inquirer
When E-mail appeals backfire -- ZDNN
Homer's Odyssey -- MC
Advertisers should invest in sites, not... -- Ad Age
Web counting field crowds up with new player -- Ad Age
IAB's road show to hit reluctant Web... -- Ad Age
Risky business: Selling Web porn ads... -- Ad Age
Mail-Order Goods Boost Consumer Ads -- Web Week
Intelligent Software Helps Serve Ads,... -- Web Week
They Know What Girls Like Designing for... -- Web Week
Net start-ups bank on errors -- News.com
AOL offers voice contest -- News.com

NEW PRODUCTS, SERVICES, & REPORTS
ClientDirect
The UK Online Advertising Reference

MODERATOR's NOTE
---------------

Hey all,

Well, I tried to do a silly thing a week ago - take some time off. What happened is I got so far behind that it has been two and a half weeks since the last Ad Bytes. This issue is a bit heavy to make up for the lost time. Hopefully I can get back on the regular weekly schedule from now on.

Also, I've added a new section to Ad Bytes called "PARSED FROM THE BITSTREAM," which is brief summaries of interesting and useful things I've heard about.

On to the news...

PARSED FROM THE BITSTREAM
-------------------------

Project 2000 teams up with Georgia Tech

Donna Hoffman and Tom Novak of Project 2000 fame have teamed up with Georgia Tech, founders of the GVU Web User Survey. Hoffman and Novak have authored a section of the 8th GVU Web User Survey aimed at measuring user attitudes and perceptions of the Web. For more info, go to: http://www-survey.cc.gatech.edu/ .

==============

New list for discussing commercial ad server software

There is a new list for discussing the pros and cons of commercial ad server software. The list is called AdServe-L and it is run by Caryl Shaw, Advertising Production Manager at Wired Digital. The list is a personal project of Caryl's and there is no affiliation to any commercial entity, including Wired Digital. To join the list, send an email to majordomo_at_toxic.org with the
message "subscribe adserve-l" in the body. Caryl can be connacted at: caryl_at_wired.com.

==============

Fleishman comes back with NetBITs

Glenn Fleishman - the founder of the original gathering place for online marketeers, the Internet Marketing Discussion List - has emerged from retirement take the helm of another online publishing venture called NetBITs. The free publication will offer practical Internet information in a weekly email format. To find out more and how you can subscribe, visit: http://www.netbits.net/ .

==============

Spamming search engines

Last week's issue of BusinessWeek contained the suprise revelation that people ACTUALLY "spam" search engines in an effort to come out on top! ;-> What cought my attention in this article was the quote from Louis Monier, AltaVista's technical director, who estimates that half of the 20,000 pages added to Altavista everyday are spam schemes. Monier went on to say that after Princess Diana was killed, all sorts of sites were adding the words "diana," "death," and "car crash" to their pages. See the full story at: http://www.businessweek.com/1997/46/b3553162.htm .

IN THE NEWS
-----------

PR Finds a Cool New Tool
Forbes ASAP
http://www.forbes.com/asap/97/1006/100.htm

One of the best articles I've read in a long time about why companies need online PR.

==============

Making some fun on Web
Philadelphia Inquirer
http://www.phillynews.com/inquirer/97/Nov/02/business/REAL02.htm

Here is a profile of RealTime Media Inc., an online contest developer.

==============

When E-mail appeals backfire
ZDNN
http://www.zdnet.com/zdnn/content/zdnn/1106/211295.html

A few of the horror stories from organizations incorporating email into the promotional process.

==============

Homer's Odyssey
MC
http://www.marketingcomputers.com/november/netscape.asp

Here is a story on the rise and steady decline of what was once the Internet's most visible brand.

==============

OPINION: Advertisers should invest in sites, not just banner ads
Ad Age
http://www.adage.com/interactive/articles/19971027/article1.html

Ad Age Associate Editor David Klein states his case against promotional Web sites.

==============

Web counting field crowds up with new player
Ad Age
http://www.adage.com/interactive/articles/19971103/article2.html

A Hitachi spinoff gets into the online audience measuring game.

==============

IAB's road show to hit reluctant Web advertisers
Ad Age
http://www.adage.com/interactive/articles/19971103/article3.html

The Internet Advertising Bureau hits the road to drum up online ad dollars.

==============

Risky business: Selling Web porn ads stirs debate
Ad Age
http://www.adage.com/interactive/articles/19971103/article1.html

Culled from our very own discussions! Yahoo discovers selling space for porn ads can be quite profitable.

==============

Mail-Order Goods Boost Consumer Ads
Web Week
http://www.webweek.com/current/markcomm/19971027-mail.html

The number of ad dollars spent online pushing consumer goods is up thanks to mail order.

==============

Intelligent Software Helps Serve Ads, Respond to E-mail
Web Week
http://www.webweek.com/current/news/19971103-intell.html

Aptex, the company that makes ad servers smart enough to know what you want, give intelligence to other types of digital info.

==============

They Know What Girls Like Designing for the Demographic
Web Week
http://www.webweek.com/current/undercon/19971103-girls.html

What a novel idea - research your target demographic and THEN build the Web site.

==============

Net start-ups bank on errors
News.com
http://www.news.com/News/Item/0,4,15904,00.html

Here is a company that has Typos and interstitial ads as its business model.

==============

AOL offers voice contest
News.com
http://www.news.com/News/Item/0,4,16124,00.html

And speaking of contests, this one just seemed to cool not to mention.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

ClientDirect
http://www.clientdirect.com
"ClientDirect," a search engine position improvement system.

The UK Online Advertising Reference
http://www.ukoa.com
Advertisers essential reference to UK web sites offering advertising opportunities

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR

----------------------------------------------------------------------

SUBSCRIBE INSTRUCTIONS
======================

Fill out the form at: http://www.o-a.com/

UNSUBSCRIBE INSTRUCTIONS
========================

You may leave the Online Advertising Discussion List at
any time by sending an email message with the word UNSUBSCRIBE
(just the word) in the body or content of your message to:

online-ads-digest-request_at_o-a.com

if you get the digest version, and

online-ads-request_at_o-a.com

if you get the non-digest version.

Online Advertising Discussion List
http://www.o-a.com/


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.