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Ad Bytes is a weekly supplement to subscribers of The
1.) to keep subscribers informed about current issues in
Subscribe and unsubscribe instructions are at the bottom of this message.
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The Internet Advertising Report provides daily columns on every aspect
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In this issue:
MODERATOR's NOTE
PARSED FROM THE BITSTREAM
IN THE NEWS
MODERATOR's NOTE
Hey all,
Well, I tried to do a silly thing a week ago - take some time off. What happened is I got so far behind that it has been two and a half weeks since the last Ad Bytes. This issue is a bit heavy to make up for the lost time. Hopefully I can get back on the regular weekly schedule from now on.
Also, I've added a new section to Ad Bytes called "PARSED FROM THE BITSTREAM," which is brief summaries of interesting and useful things I've heard about.
On to the news...
PARSED FROM THE BITSTREAM
Project 2000 teams up with Georgia Tech
Donna Hoffman and Tom Novak of Project 2000 fame have teamed up with Georgia Tech, founders of the GVU Web User Survey. Hoffman and Novak have authored a section of the 8th GVU Web User Survey aimed at measuring user attitudes and perceptions of the Web. For more info, go to: http://www-survey.cc.gatech.edu/ .
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New list for discussing commercial ad server software
There is a new list for discussing the pros and cons of commercial ad server software. The list is called AdServe-L and it is run by Caryl Shaw, Advertising Production Manager at Wired Digital. The list is a personal project of Caryl's and there is no affiliation to any commercial entity, including Wired Digital. To join the list, send an email to majordomo_at_toxic.org with the
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Fleishman comes back with NetBITs
Glenn Fleishman - the founder of the original gathering place for online marketeers, the Internet Marketing Discussion List - has emerged from retirement take the helm of another online publishing venture called NetBITs. The free publication will offer practical Internet information in a weekly email format. To find out more and how you can subscribe, visit: http://www.netbits.net/ .
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Spamming search engines
Last week's issue of BusinessWeek contained the suprise revelation that people ACTUALLY "spam" search engines in an effort to come out on top! ;-> What cought my attention in this article was the quote from Louis Monier, AltaVista's technical director, who estimates that half of the 20,000 pages added to Altavista everyday are spam schemes. Monier went on to say that after Princess Diana was killed, all sorts of sites were adding the words "diana," "death," and "car crash" to their pages. See the full story at: http://www.businessweek.com/1997/46/b3553162.htm .
IN THE NEWS
PR Finds a Cool New Tool
One of the best articles I've read in a long time about why companies need online PR.
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Making some fun on Web
Here is a profile of RealTime Media Inc., an online contest developer.
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When E-mail appeals backfire
A few of the horror stories from organizations incorporating email into the promotional process.
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Homer's Odyssey
Here is a story on the rise and steady decline of what was once the Internet's most visible brand.
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OPINION: Advertisers should invest in sites, not just banner ads
Ad Age Associate Editor David Klein states his case against promotional Web sites.
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Web counting field crowds up with new player
A Hitachi spinoff gets into the online audience measuring game.
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IAB's road show to hit reluctant Web advertisers
The Internet Advertising Bureau hits the road to drum up online ad dollars.
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Risky business: Selling Web porn ads stirs debate
Culled from our very own discussions! Yahoo discovers selling space for porn ads can be quite profitable.
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Mail-Order Goods Boost Consumer Ads
The number of ad dollars spent online pushing consumer goods is up thanks to mail order.
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Intelligent Software Helps Serve Ads, Respond to E-mail
Aptex, the company that makes ad servers smart enough to know what you want, give intelligence to other types of digital info.
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They Know What Girls Like Designing for the Demographic
What a novel idea - research your target demographic and THEN build the Web site.
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Net start-ups bank on errors
Here is a company that has Typos and interstitial ads as its business model.
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AOL offers voice contest
And speaking of contests, this one just seemed to cool not to mention.
NEW PRODUCTS, SERVICES, & REPORTS
ClientDirect
The UK Online Advertising Reference
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