Re: ONLINE-ADS>> AOL ad money DOWN

Steven Heath (Steven_Heath_at_grey.net)
Fri, 7 Nov 1997 11:29:34 -0700

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> In the previous quarter, they'd reported $80 million in advertising
> revenue; this quarter it *fell* to $68 million...

It is the norm for 3rd quarter revenue from advertising to be down for
most forms of media. I would expect this to be the same for online media.

Now, if that means a slow down in growth or an absolute decline in revenue
is the key...

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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