ONLINE-ADS>> promoting management training on the web

Ildiko Szilank (is122_at_columbia.edu)
Sun, 9 Nov 1997 01:14:06 -0500 (EST)

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Hi All

I am analyzing how to promote management training on the Web.
Specifically, how do companies which offer training about consulting,
crisis communications, negotiation techniques, and other traditional
management related subjects (NOT TECHNOLOGY RELATED), advertise online.
Which sites do they use? How do they measure if enrollment and application
rates increase because of online advertising? What are the benefits of
online advertising for adult educational services (if, any)?

Are there any statistics on how many applicants are drawn to adult
educational services through online ads? Or what type of sites, banners,
interstitials are most efficient in such matters?

Is there any information on this subject? Maybe somebody could help me
based on similar experience?

I would greatly appreciate any help. It appears very difficult for me to
find any info on this topic.

Thank You

Ildiko Szilank
Cegmark International

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