NONE: Re: ONLINE-ADS>> Search engines are dying
Re: ONLINE-ADS>> Search engines are dying
Teri Ross (tekguru_at_techexchange.com)
Mon, 10 Nov 97 22:09:28 -0000
richard on 11/11/97 2:32 AM wrote:
>So in closing, I submit that search engines are dying. In fact, I would say
>they are dead already and just don't know it yet - gone the way of the
>reciprocal link exchange and the "you have a cool page" award as an
>effective promotional tool. A victim of their own success.
>
>So what do you guys think?
I couldn't agree more. Fortunately, I saw this coming a LONG time ago and
developed an industry specific site that not only resolves this issue for
the industry sector I am targeting, but has allowed me to become an award
winning internet trade publication that actually makes money.
My site at http://www.techexchange.com is devoted to computer technology
solutions for the apparel, textile and home furnishings industries. The
companies who sell these software and hardware solutions are paying me to
be listed in our searchable databases that contain ONLY information that
is specifically geared towards their target audience. For those companies
who have a website, the listing includes a link (for an additional fee).
We also host several of the websites who have listings in our databases.
For the past 8 months, the results have shown that our
database/directory/search engine is in the top 5% of referring sites.
Last month we were the #1 referring site for two of the websites. This is
certainly in support of both Richard's findings and theory.
In addition, we market techexchange.com through a variety of medium,
including nearly 100 links FROM other sites that list our publication as
a resource. On average, 68% of our hits are from sites that link to our
site, as opposed to the search engines. The only search engines that
bring us any appreciable traffic are Yahoo, infoseek and webcrawler. I
too used to spend a lot of time and energy on our search engine listings.
I have stopped completely. I focus all of my time and marketing money to
getting links from other industry related sites as well as printed trade
publication advertising to the apparel and textile industries.
As the internet grows, and the amount of info in the search engines grows
with it, the problem is only going to get worse. There will be more and
more marketers selling unknowing newbies a bunch of crap on how to get
their name to the "top." The problem is, that it will be the top of a
growing pile of junk.
Teri Ross
*************************************
Teri Ross
President
Imagine That! Consulting Group, Inc.
2229 Sherwood Court, Minnetonka, MN 55305
Publishers of The Technology Exchange at http://www.techexchange.com
Awarded as a NetGuide Gold Site--One of the Best on the Web
Phone 612/593-9085 Fax 612/544-6330
http://www.techexchange.com/imagin_that.html
