NONE: ONLINE-ADS>> Internet Promotion
ONLINE-ADS>> Internet Promotion
Kevin (kevin_at_obgyn.net)
Tue, 11 Nov 1997 12:12:57 -0600
Continuing with the thread about search engines, I though I would pass
on a copy of a SPAM message that I received. This is actually the second
one I received from this person in one week.
poc_at_hitmasters.com wrote:
> Would you like to improve your website's
> "findability" in the Search Engines?
>
> During the past year, my company has placed over 100
> webpages into the Top Ten -- the front page -- of the
> major search engines... and, for a small fee, I am
> willing to show you exactly how we did it.
>
> My name is Stephen Mahaney. I am the president of
> Planet Ocean Communications. My web marketing company
> has literally "written the book" on how to position your
> website on the front page -- the Top Ten -- of each of
> the major search engines... guaranteed!
It goes on saying why I need his services. Although he does not say that
listing me with search engines is the end all of Internet marketing,
this does bring up an interesting topic.
Why do so many people think the definition of Internet marketing is
getting listed with search engines (submitting your URL)? It is clear to
me that submission to search engines is a necessary evil, is not that
difficult and is simply a service anyone promoting a web site should do
for clients, if developing or promoting their site. Nothing more,
nothing less, only one small component of an overall marketing strategy.
I visited a site of a company renting server space and in their mix of
web services they listed web promotion as a service they provide. I was
stunned to see that the main thing they would do is submit URL's to
search engines. Now, correct me if I'm wrong, but isn't web site
promotion a bit more involved than that?
I know that most of the members of this list understand what is really
involved with promoting a site, but just look at how many companies are
telling potential clients that this is all they need to do.
I read a recent article at <http://www.clickz.com> (Nov. 10th) that
begins to tackle this issue. Joe Michaels talks about how to use web
sites to help your business, not just look for new customers, but to get
customers to use web services over more costly/existing alternatives.
This brings up a good point, one as good as using web resources to
support and complement other means of advertising and promotion. The
word: Integrated. If you have more information than you could ever
possibly afford to distribute through traditional advertising, chances
are customers need to call an 800 #, talk with a rep. or somehow gather
additional information. Why not build web resources that directly
complement other forms of advertising and promote them through all other
forms of advertising.
Now, I have seen this done to some extent (The TV commercials for
Allegra mention; call 800..., visit our web site
<http://www.ahhh-allegra.com/> or ask your doctor). I think this is
excellent, but not done by enough advertisers.
The answer, and what I tell clients, is build product support web sites
(don't send customers to the big door of a typical corporate behemoth
web site). Further, promote them at web sites relative to your market,
but also promote them through other advertising, as well.
If a customer is supporting other valuable resource on the Internet,
they should mention them as well. A customer is likely to view a company
in a good light if they help support a valuable resource and more if
they tell them it exist.
> --
Kevin Leathers -- Sales & Marketing Dir. -- <http://www.obgyn.net>
-- mailto:kevin_at_obgyn.net -- Phone:(512)451-2842 --
"The Universe of Women's Health for Medical Professionals, Women
& Industry" ONLINE MEDIA KIT: <http://www.obgyn.net/advert/advert.htm>
