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NONE: ONLINE-ADS>> Marketing versus Search Engine Promotion
ONLINE-ADS>> Marketing versus Search Engine Promotion
Kari Sable Burns (kari_at_olywa.net)
Tue, 11 Nov 1997 14:16:32 PST
I wrote an article several years ago suggesting that search
engine registry is not marketing, it's premarketing. It is not
realistic to believe that even an excellent placement in a
major search engine is going to bring in the type of traffic
most businesses rely on. It takes active networking offline and
on.
Well placed links, active participation in relevant discussion
groups, announcements and media releases to online and offline
media, newsletters, professional networking associations and
community organizations bring in contacts. After relying on the
Internet to do my own my marketing since 1994, I've started
using offline methods of promotion and have found that the
combination of the two are the most effective. They are also
time consuming.
Unfortunately, there is no easy way to market, it takes as much
time as you have to research markets and promote business, it
does not take money to market successfully on the Internet. For
the Internet the more personal the approach is, personally
written messages versus a canned message the more successful
your campaign is and the best methods of promoting online are
still free they just aren't search engines. FWIW I'm not saying
to ignore search engines, you need to be in the main ones but
primarily for people looking for your business by name online.
Unless you are selling very big ticket items spending thousands
of dollars on banner ads is not a good marketing strategy.
My article on free marketing strategies is located at:
http://www.olywa.net/kari/index-2.html
Kari
Marketing, Copywriting, Consultations, Training, Seminars,
Trade Shows, Research and Grant Proposals. Over 20 years
experience. An Internet business since 1994.
http://www.olywa.net/kari kari_at_olywa.net
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