Re: ONLINE-ADS>> Search engines are dying

Christine (ryave_at_netservices.com)
Tue, 11 Nov 1997 12:06:33 -0400

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Hi Richard-

In response to your post, I must *humbly* disagree. Sure, for those of us who
have been around for awhile, they're getting a little boring, outdated and
annoying. And seasoned Internet marketers know the search engines are only a
very small tool when it comes to promoting a site. However, try telling that
to my clients and the rest of the users out there.

I'll put together an entire marketing package consisting of search engines,
newsgroups, cross linking, online events, banner advertisements and
conventional marketing strategies -- and you know what my clients say? "How
come we're coming up fifth on InfoSeek instead of first? Can you please fix
this?"

This happens again and again and again. It's definitely pulling teeth to get
them to promote their sites in traditional media, and they believe strongly
that search engine positioning is the end-all, no matter what we tell them.

I also think the traffic the search engines get proves they're not going
anywhere. As I said, we've been here awhile. But many people are just
getting on, just beginning to learn how the Internet works. Those newbies are
heading straight for the search engines to try to make sense of it all.

Honestly, I still use them a lot to find sites -- usually first. It's just
easier -- if you know how to search properly.

I talk to people every day that say, "I don't know, this is all new to us
still". Or, when I quickly rattle off "http://" when giving a web site
address, they're saying "slow down please, okay now, h - t - t - p
....Backslash? Forward slash? Where's that? Where's the question mark?"

No kidding. We have a long way to go. I wouldn't count the search engines
out just yet. But how nice it would be to stop worrying about who's on
top.....;-)

Christine Ryave
Internet Marketing Director
Internet Services Corporation

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http://www.netservices.com
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