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NONE: Re: ONLINE-ADS>> Search engines are dying
Re: ONLINE-ADS>> Search engines are dying
Kevin Leathers (kevin.leathers_at_obgyn.net)
Wed, 12 Nov 1997 11:55:22 -0600
Ray Taylor wrote:
> Perhaps it's also time to say goodbye to the free lunch. I would
> happily
> pay a subscription fee for the right to have sites listed on a decent
> index, provided I got good service in return, a guaranteed place in
> appropriate sections and sub-sections for my clients, and a 24-hour
> turnaround. And so long as the site owner spent some money on
> promoting
> the site via print and broadcast media.
Ray made some good points in his post and I will not address them, but
the above statement did not make much sense to me. If the only way sites
get listed with a search service is to pay, I would not use it as a
search tool. The reason, there is no way they got every single web site
to pay (not even all the good ones), therefore it is not a comprehensive
search tool, Period. Attempts at this have been going on for quite a
while, through either Internet malls or Name Brand Sites. I think it was
AT&T that offered companies the opportunity to be viewed by millions by
positioning them in some directory service (very expensive and very
selective), I don't know where it is now, but there is no mention of it
on www.att.com. Further, mega sites and networks like AOL, Pathfinder
etc., as much as they try to offer a wide variety of subjects, they
force feed info. from select channels.
For all intensive purposes, and as much as I may complain about them,
the basic premise of Search Engines; free listings, the fact that they
may find you even if you don't apply and the fact that results are not
based on how deep someone's pockets are, is what makes them
fundamentally work. Issues of quality of searches is a different story.
They are non-biased. I believe a pay for being listed service would be a
bit biased. Look at CitySearch <http://www.citysearch.com/> the only way
to get a link from their glorified Yellow Pages is to buy their
template/database driven web pages on their server and guess what, the
more pages you buy the higher your listing.
Now, so that I don't sound like a total pessimist, their is one very
good site that is culling the internet, categorizing, and ranking sites
in major categories and if they continue to update it will provide a
valuable tool. It is Encyclopedia Britannica at <http://www.ebig.com/>
They selected only 65,000 sites on all of the Internet that they
considered noteworthy (no stars, but got listed) and ranked sites up to
3 stars (only 30 of 65,000). I found them when we were advised that we
received a 3 star ranking, and now use them as a valuable resource.
--
Kevin Leathers -- Director, Sales & Marketing -- OBGYN.net
A Service of Elecomm Internet Applications Corporation
-- <http://www.obgyn.net> -- <http://www.elecomm.com>
-- mailto:kevin_at_obgyn.net -- Phone:(512)451-2842 --
"The Universe of Women's Health for Medical Professionals, Women
& Industry" ONLINE MEDIA KIT: <http://www.obgyn.net/advert/advert.htm>
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