Re: ONLINE-ADS>> Search engines are dying

Bill Irvine (wirvine_at_wolfgroup.com)
Thu, 13 Nov 1997 16:59:19 -0500

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From: Carmen Hermosillo <Carmen.Hermosillo_at_seagatesoftware.com>
>I agree completely with the idea that search engines are dying with
>the exception that I think you did not go far enough with it. I think
>that the whole idea of navigating static sites and pages is terminal.

Terminal? Static site (non-interactive) are definately on the way out...

> The search engines, and the men and women who spam them, are only a
>symptom. Furthermore, it seems to me that given the development of
>Internet2 and the further development of extranets, I sometimes think
>that Internet1 will become a place full of nicely rendered electronic
>copies of printed marketing brochures visited primarily by members of
>marcomm departments and ad agencies.

?

and usenet prowlers looking for a low signal-to-noise ratio... not a mass
medium.

>Interstitial pages and
>increasing awareness of & resistance to data mining, etc., among
>consumers is speeding this process along nicely.

Interesting... what is your basis for this conclusion?

B i l l I r v i n e
Director Of Interactive Media
Wolf Mansfield Bolling Advertising
T h e W o l f G r o u p

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