Re: ONLINE-ADS>> Search Engines are dying?

liam_at_bizz.ie
Thu, 13 Nov 1997 11:33:09 +0000

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Richard,

Search engines are becoming increasingly irrelevant.
As Eric noted, they have realised this themselves as
can be seen by their rush into other services while they
still have an audience.

On a recent campaign for a client I submitted the site
(manually) to around 50 search engines and directories.
Checking six weeks later, I found that about 30 had
listed the site.

The crunch for me was on checking the logs to discover
that only 5% of total traffic was coming from all the search
engines combined. Furthermore, 95% of search engine traffic
was coming from the top seven and three local directories.

ONE good strategic link was bringing in 5 times the
total search engine traffic.

Moral of the story:
Take a little care with your title and META tags
and submit to the top seven. Take particular care
with Yahoo. Then concentrate on the other elements
of your online marketing campaign....strategic links,
PR, banners, topic specific directories, etc.

Both Eric Ward and Ray Taylor mention fee paying
listings. I really think that this is the way forward.

In fact, I don't understand why Yahoo, now that they
have established themselves as the major gateway,
do not charge for listings. If a client was guaranteed
a placement where I wanted it, as I wanted it, with
a 24 hour turnaround time, I would be prepared to pay.

regards,

Liam

Liam Morrison mailto:liam_at_bizz.ie
bizz media http://www.bizz.ie
Professional online campaigns for
software and travel related sites
tel 353-1-8395353 fax 353-1-8395351

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