ONLINE-ADS>> Be careful what you e-mail your customers

nwres203_at_wolfenet.com
Fri, 14 Nov 1997 22:15:34

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Hello everyone,

I came upon the following news nippet in Travel Weekly, a publication for
travel agents. I thought it might give some of us food for thought, as US
government is obviously starting to impose its normal regulations on the
Net. It is certainly not "Aw, nobody will notice" medium anymore!

CO Fined for Violating DOT's Rules on Net Ads

WASHINGTON - Continental Airlines was ordered to pay an $18,000 fine for
violating the Transportation Department's advertizing regulation on the
Internet.
According to DOT, the carrier promoted a New York(Newark) - Toronto fare
in an ad sent by e-mail to online customers in September. The ad failed to
list all of the taxes and fees

[...]

I think it is not only Department of Transportation that insists that an ad
should make note of all fees and taxes, but some other US agencies as well.

Regards,

Alex Ingerman
A.I. Enterprises
<mailto:nwres203_at_wolfenet.com>
Website Creation, Programmming, Marketing and more
E-mail for free personalized quote.

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