NONE: Re: ONLINE-ADS>>Search engines are dying
Re: ONLINE-ADS>>Search engines are dying
Harrison, Steve (merlin_at_advant.com)
Sun, 16 Nov 1997 20:46:35 -0600
Lots of good headscratching already posted on this topic, and getting in
late I'll keep my $0.02 brief.
I'm about 50:50 with Richard. Not ready to write-off search engines as dead
yet, especially for the small biz, individual entrepreneur and startup
commercial web sites. But do agree that search engines are grossly
over-trumped as being the core element of a marketing campaign. Could it be
that some less diligent practitioners of web marketing have been busy
marketing the idea at large that, since search engines are the easiest and
less time consuming aspect of a marketing campaign, that they are also the
most important?
My primary beef is with the search engine folks themselves. If the accolade
being pursued is that claim to "most relevant returns," as we all hope is
the case, it would seem more appropriate to post clear and precise
guidelines for what will be indexed and what will draw a penalization (for
excesses and spamdexing). This business of leaving serious and reputable
marketing services to guess what is the formula de jour for what works
strikes this marketer as counter-productive and only serves to encourage
outlandish shinanigans by the less reputable.
We have commercial clients who do seriously want to be found by their
primary keyword combos, and don't appreciate a respectable rankings for
appropriate searches taking a dive in position every so often as the search
engine folks agonize over how to eliminate all spams. Wish they would
settle on a set of algorithms, publish them as house rules, penalize for
abuse, and settle into some semblance of stability.
Steve Harrison, President
Web Merlin Marketing
http://www.bidness.com/merlin
merlin_at_bidness.com
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