ONLINE-ADS>> Counters & Auditors

Debra Young (dyoung_at_insure.com)
Tue, 18 Nov 1997 13:49:11 -0500

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Hello All,

As a former client of Netcount, which recently was acquired by I/Pro, we
are searching for a new counting/auditing solution. What are your thoughts
on the best options for a targeted site (400,000 page views per month),
that receives a portion of its revenues from ads, as far as either:

1. using a third-party counter (we use Webtrends as a counter internally)
2. upgrading to an auditor (I/Pro is >3x the price of the Netcount
counter)

According the release, NetCount and I/PRO services are used by more than
400 sites -- many of them look to be the biggies. I'm more interested in
what small- to mid-size sites do. Do they find upgrading to an auditor
worth the additional expense?

I reviewed Mark Welch's http://www.markwelch.com/bannerad/baf_exchange.htm
for counters -- any rave reviews from anyone on a specific vendor? Thanks
for your thoughts.

Debra Young, dyoung_at_insure.com
Director of Marketing
Insurance News Network, http://www.insure.com
Where Consumers Look for Auto, Home and Life Insurance Information
and now Variable Annuities!

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