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NONE: Re: ONLINE-ADS>> Search engines are dying

Re: ONLINE-ADS>> Search engines are dying

Steven Heath (Steven_Heath_at_grey.net)
Mon, 17 Nov 1997 16:24:09 -0700

I have been following this discussion and would like to throw some of my
thinking into the ring.

First, I tend to agree that search engines/directory listings have major
identity issues. I have spent about 15 hours among the top 10 or so in the
last 10 days and found that half the time I have trouble remembering what
one I am in as they all have similar features and look now, ie, classifieds, my
'insert name here', yadda yadda yadda.

So, Brand Indentiy and core business focus needs to be thought about other
than 'we want to be the home
page of as many Internet users is possible'.

Also, to defend search engines/diretory listings. Looking at referral log
shows many "no referrer" entries. Now, sure, these could be from PR,
bookmarks, proxy servers/firewalls etc. Now, lets say I found your site
via Yahoo and though "wow, cool, I just _luv_ this site". The odds are
significant that I will bookmark or otherwise remember the address and not
use Yahoo again to get to the site . So the next time I go to the site it shows
no referrer. So, this means that the search engine worked and gave you
traffic, you are just unable to track how many of these repeat visits occur.

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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