NONE: ONLINE-ADS>> Marketing in the year 2010?
ONLINE-ADS>> Marketing in the year 2010?
Holloway, Andrew (aholloway_at_cliqnow.com)
Tue, 18 Nov 1997 22:04:59 -0500
Marketing in the year 2010? You go to the grocery store and pick up
your usual set of groceries, including your usual 2 liter carton of
Minute Maid OJ. You pay for your groceries and you're given your
receipt and a coupon for Tropicana. Your name has been automatically
recorded into a database that labels you as a frequent Minute Maid
customer. Unbelievably enough, you are watching football on Sunday and
50% of the ads you view are for Tropicana. You remember the coupon you
were given at the store and on your next trip to the store you use your
coupon to pick up your new brand of OJ.
For marketers, this scenario (laid out in PC Magazine) is an exciting
way to target consumers with pinpoint accuracy. In a world of ATM
cards, credit cards, and online purchases, it wouldn't be hard to
collect in-depth information on individual's purchasing habits. It
would be just as easy to keep this information in databases and sell it
the way less detailed information is sold today. Imagine buying a dog
at the local pet store and coming home to find Puppy Chow commercials on
your interactive TV set. What do people think about these possibilities
as marketers? as private citizens? Should information of this type be
available? Should merchants, credit card companies, debit card
companies and online stores be able sell demographic data on
individuals? Should
database companies be allowed to collect these in-depth details?
~~~~~~~~~~~~~~~~
Andrew Holloway
Research Director
CLIQNOW! Sales Group
tel-212.301.8903
fax-212.301.8901
aholloway_at_cliqnow.com
http://www.cliqnow.com
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