NONE: Re: ONLINE-ADS>> Get the most from your contest
Re: ONLINE-ADS>> Get the most from your contest
A. Grossman (agrossman_at_play4prizes.com)
Wed, 19 Nov 1997 20:43:47 -0800
richard_at_tenagra.com wrote:
>I'd like to add one more caveat to the presumption that contests increase
>traffic. We provide technical consulting and hosting for a new media
>company that ran a contest for one of its clients. The site was housed on
>our server, so I was able to see the traffic reports. It was clear that
>traffic did increase during the contest period. However, many visitors
>seemed to just go to the contest entry page, fill it out and then leave.
>
Richard has hit the nail on the head with this observation. A typical
contest requires little or no interaction from the contestant other than
clicking an image or button or filling out a form. There is little value in
this to the contest promoter except as a way to collect names and address.
As he also points out, the visitors are not pre-qualified in any way, other
than that they all want to win the prize.
>In fact, some of the site's biggest referrers during the contest run were
>contest directories. But the directories just linked to the entry page, not
>to the main page. Such directories can easily turn into just an efficient
>way for contest freaks to find and enter lots of contests.
>
>I am now convinced that unless you consider this mentality when designing
>and promoting a contest, all you will get is a bunch of unqualified
>visitors filling out your entry page. Unless they actually go into your
>site, the traffic increase is of little value.
Play4Prizes, The Internet Game-Show was designed to solve this exact
problem: How to get qualified visitors to your site and get them to see,
read and learn about you and your products or services.
We specialize in designing contests that incorporate advertising or
marketing content from our client's web sites. That way, a contestant has
to see, read, explore and learn about our client through their web site.
Furthermore, we provided precise demographic targeting based on gender,
age, income, location and other criteria.
As Richard suggests, any contest can increase your traffic, but only a well
designed promotion can provide the traffic you are looking for.
Arie Grossman
Play4Prizes
http://www.play4prizes.com/m/
Why pay for banners? Get targeted, interactive visits for less!
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