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NONE: Re: ONLINE-ADS>> Web publishing vs content creation
Re: ONLINE-ADS>> Web publishing vs content creation
Kenneth C. Jenks (mindseye_at_tale.com)
Wed, 19 Nov 1997 23:26:30 -0600
Most elloquently, Peter Bull, Director, DVP Media Pty Ltd, Brisbane,
Australia, wrote:
>Even if you jump through technological hoops backwards, trying
>to build behaviour profiles on everyone who ever visits your site, you
>cannot offer most of the world's advertisers a value proposition that they
>should take seriously for one minute. Because when my local pizza parlour
>says he wants to get his message across to ME, you can't do it, because you
>have no idea who or where I am, and you never will.
Yes, I can, and yes, I do. Because I have a demographic profile on every
user, I can target your pizza parlor's ad to people who live in Brisbane,
Queensland, Australia. You wouldn't pay a cent (U.S. or Australian) for
anybody outside your target demographics.
There are many sites which offer this level of targeting. Does your company
really want to advertise in both Houston, Texas, and in Brisbane, Queensland?
It's astounding to me that most Web sites selling ads are are selling
globally. It's even more astounding to me that advertisers are wasting
their money buying these ads. This is the World Wide Web, not a local paper.
Thank you, Mr. Bull, for a breath of fresh air. I hope the Emperor doesn't
catch a cold, dressed like that.
-- Ken Jenks, Editor-in-chief, Mind's Eye Fiction
http://tale.com/ Short stories on-line
MindsEye_at_tale.com
Advertisers wanted: Target your full-page ads by
age, sex, income and/or zip code. Better than banners!
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