ONLINE-ADS>> Traffic Forcasting

Jim Mansfield (JMansf_at_CTP.COM)
Thu, 20 Nov 1997 18:53:21 -0500

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Hello,

I'm trying to forcast web traffic for an upcoming site. A couple of
questions:

Are there any guides or research as to how much traffic can be expected
form certain events such as a Newspaper article, mention in a television
news story, or ad campaign? For instance if 100,000 people read a
recommendation for a site in the newspaper does this attract 1,000
visitors?

Also is there any way to predict search engine traffic?

Thanks in advance for any help or guidence.

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Jim Mansfield <mailto:jim_mansfield_at_ctp.com>
Senior Consultant
Cambridge Technology Partners, Inc.

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