ONLINE-ADS>> Streaming audio advertising pricing

Brad Porteus (bporteus_at_imagine-inc.com)
Thu, 20 Nov 1997 11:37:27 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Pamela Jacques: "Re: ONLINE-ADS> ad rates"
• Archive Home Page
• Search
• Previous message: Jim Mansfield: "ONLINE-ADS>> Traffic Forcasting"
• Next in thread: treknews_at_juno.com: "Re: ONLINE-ADS>> Streaming audio advertising pricing"

Hey gang,

I'd like to get a dialogue started regarding the idea of how to value (and
sell) 30 or 60 second audio ads that would be streamed as part of other
audio content.

Existing radio spots are sold based on cost per point (determined by
Aribtron ratings0 while the Internet offers a model more condusive for cost
per user (i.e. CPM).

My question is, what are opinions about the relative value between a
streamed audio ad compared to a single ad banner impression?

Which is worth more (i know, i know... it depends on the audience but for
this sake, think of the audience being the same from the banner to the
audio ad):

A single 60 second audio ad or a single ad banner impression?
A single 30 second audio ad or a single ad banner impression?
How would you price audio ads relative to banners?

Think of the audio ads as being streamed passively from a real audio player
that is most likely minimized into the background of the desktop.

Any ideas?

-------------------
Brad Porteus
415.468.4684 x-476

bporteus_at_imagine-inc.com
http://www.imagine-inc.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----

The first legitimate search engine position improvement system
Pay per click-thru pricing model as low as 15-cents
http://www.ClientDirect.com/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Pamela Jacques: "Re: ONLINE-ADS> ad rates"
• Archive Home Page
• Search
• Previous message: Jim Mansfield: "ONLINE-ADS>> Traffic Forcasting"
• Next in thread: treknews_at_juno.com: "Re: ONLINE-ADS>> Streaming audio advertising pricing"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.