Re: ONLINE-ADS>> Search engines are dying

Claudia Bruemmer (claud_at_silcom.com)
Thu, 20 Nov 1997 10:33:00 -0700

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On Sat, 15 Nov 1997 11:45:25 -0500 Mark S. Reitman wrote:

<<Searching is just becoming more specialized.
<<Check out our site, family.netshepherd.com for example.

It concerns me when I see "on-line communities with filtered search
indexes" infer that they are search engine replacements.

I went to your site and read in your FAQ:

"We are an intelligent Filtered Search site. family.netshpherd.com is
designed to make the Internet a friendlier, more productive place for
families. This is achieved through filtering out web sites, judged by
an independent panel of demographically appropriate Internet users,
to be inappropriate and/or objectionable to average user families."

I understand the need for families to protect children from objectionable
material on the Internet, but I wonder (1) what qualifies
family.netshepherd to judge what's appropriate for most families and (2)
what are the objectives of this organization. I understand Net Shepherd
does not assign ratings; rather, a Rating Community judges what's
inappropriate and/or objectionable. However, there is no description of the
rating community or its qualifications to make such judgments other than to
say this group reviews the sites and assigns ratings according to their
subjective impression. It is further asserted the collaborative rating
effort reflects the opinions of "the Internet user community." hmmmm....
Does that include me? A rather broad assumption I'd say.

<<We believe that in time as more on-line communities create filtered search
<<indexes that users will have a better choice and search within core
<<competencies.

But will this truly serve the user better? What if some of those subjective
impressions filter out information to fulfill a particular agenda that the
user doesn't subscribe to? IMO, I think it's a big mistake if web searches
are headed this way.

<<For example, Doctors could create a medical search index.

MHO, this is not a good analogy. A doctor's medical index serves the
purpose of facilitating medical searches; but that concept differs from a
"family" index from which users initiate general searches for anything and
everything on the Internet.

Claudia Bruemmer

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Claudia Bruemmer, M.A.
Web Research, Internet Writing/Editing
claud_at_silcom.com

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