NONE: ONLINE-ADS>> Searches & customer service.
ONLINE-ADS>> Searches & customer service.
Mark Montgomery (markm_at_virtualfranchise.com)
Thu, 20 Nov 1997 12:19:07 -0700 (MST)
>We believe that in time as more on-line communities create filtered search
>indexes that users will have a better choice and search within core
>competencies. For example, Doctors could create a medical search index.
>---------------------------------------
>Mark S. Reitman
>NET SHEPHERD INC.
Mark is absolutely correct in my view. The large search engines
can and are doing a better job in specializing, but as they evolve
towards content networks, content networks need to evolve towards
specialized search engines. We built a modest one as an example that
either charges a fee for listing or exchanges a link
http:www://www.shop97.com soon to be 98.com
It was part of the Shop The Web In '97 campaign I launched the first of
the year. We were attempting to lead the way and tried to work with
Yahoo, MC, Visa, etc. but they decided to do their own deal. If anyone
wants a good project to run with, let me know. I/we don't have the
time and resources at the moment.
>But this is just one, tiny, insignificant example of the fact that Web
>media owners, particularly the big ones, cannot grasp the meaning of the
>term "customer service." They program the campaign details into their
>systems, fire off some computer-generated invoices, and forget it.
>
>Ray Taylor
Ray is touching on a much larger issue about who is controlling the
Internet, or attempting to control it. The technology industry is absolutely
terrible at customer service, particularly the consumer side. This comes
from dominating distribution channels and the arrogance that comes with
monopolies. The Internet is far more customer service oriented. Most of
our problems in the commerce side are from two polar camps in the
hardware and software side being having too much influence right on through
to what companies are funded and why.
They are beginning to shoot themselves in their own foot by holding
back the beast that created their collective cash cow, they are the
ones making money after all, not content producers, and their would
be no Net without content.
My partner just retired from MSFT where he was the third longest in
longevity behind Gates and Ballmer. He wrote ten + books for MSFT Press
prior to retiring and joining the GWIN board. He is finishing up a
book with content from my articles and discussion lists in our premium
business service Virtual Franchise.
If anyone is interested, the final series of the book is on the free Web
as is (temporarily) most of the Virtual Franchise content at our
http://www.gwin.net site. We just started looking for a publisher for the
book, it will take someone with courage.
Mark Montgomery
Founder
GWIN- Global Web Interactive Network
http://www.virtualfranchise.com
markm_at_virtualfranchise.com
Voice: 1-520-632-4119
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