NONE: ONLINE-ADS>> MODERATOR's NOTE: Sponsor Intro - Client Direct and
ONLINE-ADS>> MODERATOR's NOTE: Sponsor Intro - Client Direct and
rhoy_at_tenagra.com
Sun, 23 Nov 1997 11:57:46 -0600 (CST)
Infoseek
Sender: owner-online-ads_at_o-a.com
Precedence: bulk
Hey all,
This past week two sponsors generously underwrote the cost of our
discussions. I want to take a moment to introduce them.
Client Direct by Web-Ignite
---------------------------
A little while back we had a rather lengthy discussion on the value of
constantly tweaking your search engine listings. When forced to do it
manually, you quickly reach a point of diminishing return. However,
Web-Ignite Corporation has come up with an interesting idea that takes the
steam out of my argument against monitoring your search engine position.
Called Client Direct, it provides two things that could make monitoring
your search engine position a good idea.
First, Client Direct is automatic - there is no labor involved on your end.
Second, Client Direct is pay-per-click - if you don't get results, you
don't pay. It works by creating bridge pages that are optimized both based
on your site's content and for specific search engines. Web-Ignite submits
these pages your behalf and then monitors and tweaks the pages' positions
in real-time. My argument is that monitoring your search engine position
was too labor intensive to be of value, but Web-Ignite seems to have solve
that problem in a cost-effective way. It is worth checking out -
http://www.ClientDirect.com/
Infoseek
--------
Our second advertiser joined us mid-week and will be sponsoring us on and
off for the next month. Infoseek is one of the major search services on the
Internet, receiving about 11 million page requests per day. Infoseek is the
only search engine with Ultramatch - a real-time ad targeting system that
has been shown to deliver much higher click-through rates than other
services. Information about Infoseek's ad programs and white papers on the
Ultramatch service can be found at:
http://info.infoseek.com/doc/sponsors.html
Please visit our sponsors. Their dollars help make it possible to bring you
the Online Advertising Discussion List as a free service.
thanks,
richard
--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------
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This week's Online Advertising Discussion List sponsors:
When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html
-----
The first legitimate search engine position improvement system
Pay per click-thru pricing model as low as 15-cents
http://www.ClientDirect.com/
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