Google
 

NONE: Re: ONLINE-ADS>> AOL ad money DOWN

Re: ONLINE-ADS>> AOL ad money DOWN

David Cassel (destiny_at_wco.com)
Fri, 21 Nov 1997 13:04:41 -0800 (PST)

A passing reference in Business Week sheds more light on AOL's problems
with advertiser relationships. "[A]d agencies complain that AOL isn't
giving them the data they need to reach specific types of customers.
'Other advertising vehicles let us target geographically and by time of
day,' says Scott Heiferman, CEO of i-traffic inc., a New York online ad
agency."

http://www.businessweek.com/1997/48/b3555123.htm

(There's also a scathing editorial on the way AOL's accountants handle ad
revenue at http://www.zdnet.com/zdnn/special/rumors/vonder1120.html )

David Cassel
AOL Watch
http://www.aolwatch.org

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----

AltaVista Now Serving the Asian marketspace !
Guaranteed Impression, Free Impressions if Clickthru Below 1%
http://www.altavista.skali.com.my email : sales_at_altek.com.my

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.