NONE: Re: ONLINE-ADS>> Get the most from your contest
Re: ONLINE-ADS>> Get the most from your contest
John Mack (johnmack_at_virsci.com)
Sat, 22 Nov 1997 18:52:33 -0500
"Mark J. Welch, Esq." <markwelch_at_ca-probate.com> wrote:
>
>Following up on the contest discussion:
>
>I recently have noticed a shift in web contests, from offering
>general interest prizes (cars, stereos, TVs, and cash) to
>offering very specific prizes that are only of interest to a
>target audience. Thus, a web site might offer as a prize
>10,000 free advertising impressions, or a free copy of a C++
>compiler, or a photo editing program. This quite quickly pre-
>qualifies the contest entrants: only those interested in the
>prize will likely spend the time to fill out the entry form.
>
>I have recently been debating whether I should run a
>"contest" to develop some demographic information about
>visitors to my "Web Site Banner Advertising" web site.
>(A logical prize would be some amount of advertising
>impressions on an advertising network like LinkExchange
>or FlyCast.)
>
I'd like to know what people think about offering a premium to everyone who
filled out a demographic form?
My partners and I are developing the Electronic Phone Card which will offer
FREE long distance calling minutes to people who answer a survey. They see
a virtual card on the screen with instructions how to use, a marketing
message (which depends on their demographics), the number of free minutes
awarded (which also depends on the demographics), and an 800 (or 888)
number to call to activate their minutes. During the 800 call they may also
hear further messages or answer more questions for more free minutes. They
need to enter their PIN number, which can be sent to them by email.
We are patenting the system we have developed, but face strong competition
with contests that only offer a prize to the random few rather than each
person who answers the survey.
-----------------------------------------------
John Mack johnmack_at_virsci.com
215-949-3805 or 215-504-4164 FAX: 215-949-2594
President, VirSci Corporation www.virsci.com
President, Internet Healthcare Coalition www.ihc.net
Owner/Developer of PharmInfoNet (http://pharminfo.com/)
2761 Trenton Road, Levittown, PA 19056 USA
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