NONE: ONLINE-ADS>> CitySearch
ONLINE-ADS>> CitySearch
Fran Schreiber (frans_at_citysearch.com)
Sat, 22 Nov 1997 00:06:34 -0800
On Nov.12, Kevin Leathers wrote:
>Look at CitySearch <http://www.citysearch.com/> the only way
>to get a link from their glorified Yellow Pages is to buy their
>template/database driven web pages on their server and guess what, the
>more pages you buy the higher your listing.
I'd like to correct the above statement with regards to what CitySearch
does and how we do it. First, we are not a Yellow Pages (glorified or
otherwise). CitySearch is an online guide; part directory, part savvy
editorial, part advertising. We offer a huge range of listings,
reviews, articles, suggestions and recommendations. The last time I
checked, my yellow pages didn't offer me a review of the newest
restaurants, tell me where the best sample sales are this week, where I
could volunteer on Thanksgiving Day, who was on at the jazz clubs, where
I should take my kids, what's fresh at the greenmarkets and a myriad
number of other things. If nothing else, check out our articles section
http://www.newyork.citysearch.com/E/F/NYCNY/0010/00/02/ I'm also
unaware of a Yellow Pages receiving recognition and kudos from
publications like the New York Times, USA Today, PC Magazine, _at_NY, and
the New York Post.
Second, we do not sell links. We sell customized websites to local
businesses - businesses like the Four Seasons Restaurant,
Cafe Luxembourg, the Peninsula Hotel, Rothmans's Clothing, Tower
Records, etc. Businesses that buy sites with CitySearch are integrated
into relevant editorial sections to make the site most meaningful and
relevant to our users. If, for example, you're looking for the newest
place to eat, our restaurant section contains reviews, listings and
restaurant sites; the latter of which is paid advertising (and clearly
indicated) . Businesses that buy sites with CitySearch can also link
out to their external or corporate sites. Why do they buy sites with
CitySearch if they already have a website? Because they recognize the
value of the traffic we get and the value of our audience.
Hope this clarifies.
Fran Schreiber (p) 212-647-5741
Director of Marketing (f) 212-647-5750
320 West 13th Street frans_at_citysearch.com
New York, NY 10014
http://www.newyork.citysearch.com
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html
-----
AltaVista Now Serving the Asian marketspace !
Guaranteed Impression, Free Impressions if Clickthru Below 1%
http://www.altavista.skali.com.my email : sales_at_altek.com.my
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
