NONE: Re: ONLINE-ADS>>Traffic Forcasting
Re: ONLINE-ADS>>Traffic Forcasting
Mark Montgomery (markm_at_gwin.net)
Fri, 21 Nov 1997 16:13:19 +0000
>Are there any guides or research as to how much traffic can be expected
>form certain events such as a Newspaper article, mention in a television
>news story, or ad campaign? For instance if 100,000 people read a
>recommendation for a site in the newspaper does this attract 1,000
>visitors?
>
>Also is there any way to predict search engine traffic?
>
>Thanks in advance for any help or guidence.
>
>-----------------------------------------------------------------
>Jim Mansfield <mailto:jim_mansfield_at_ctp.com>
>Senior Consultant
>Cambridge Technology Partners, Inc.
Jim,
One of things that still is not automated is experience,
and the instincts and knowledge that come from it...
(give it a few more years), occasionally.
Obviously the response would depend on the medium,
and as we all know, more are appearing daily. Branding
is far more important on TV as is an easy to remember
url, or for those old folks like me, a toll free number.
One of the basics too that people forget all the time is
how well the subject is matched with the medium's
readership/viewership. Nothing new here, very old
fundamentals.
I haven't seen any research on this, it would be really
difficult to do in a way that had value to me. Experience would
tell me however that we have had a lot of Web site owners
who were shocked at both extremes with major media
coverage, depending those conditions mentioned above
and more. The online media has certainly made for some
great case studies that maybe some folks on this list
will share, even if the names remain anonymous. I haven't
yet had the pleasure but I've heard that when several of
the leading online pubs feature a site the same day, it
can be quite exciting for the network admins.
On an interesting related note however, the wide use of
e-mail software that now recognizes and links to urls
automatically has got to be accounting for a lot more
total traffic than just a few months ago. For instance,
a post in a very large Intranet would rival a mid size
online magazine....
BTW-sorry for my sloppy post yesterday. With two phones,
two computers, and a separate fax machine on my desk combined
with several recent all nighters (all work no play), it left here
in some sort of unkown code. The real url for the Shop The Web
in '97 site is http://www.shop97.com, not - http:www://www.shop97.com ?
Mark Montgomery
Founder
Global Web Interactive Network
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