Re: ONLINE-ADS>> Web publishing vs content

Thomas Aydelotte (thomas.aydelotte_at_kingcountyjournal.com)
Tue, 25 Nov 1997 14:49:26 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Robbin Zeff: "ONLINE-ADS>> behavioral targeting"
• Archive Home Page
• Search
• Previous message: treknews_at_juno.com: "Re: ONLINE-ADS>> Streaming audio advertising pricing"

Peter wrote:
>The only people who can deliver MY messages to MY customers with any
>meaningful reliability are the people who own those customers'
> eyeballs already - the local newspaper, the local TV and radio
>stations, and, for the Internet, the local ISP.

You are right in your thinking IMHO, however you forget that there is a
huge move afoot by the local media to deliver online. You should also
consider those local newpaper, tv and radio companies that have online
audiences as well. They reach your local audience and they get
frequency as well. Who can deliver a better online reader in your
community that your local news deliverers... for they have the local
eyeballs!

Tom Aydelotte
toma_at_eastsidejournal.com
====================================================================
Internet Advertising Director
King County Journal Newspapers
via the web http://www.eastsidejournal.com
http://www.southcountyjournal.com
via phone 425-453-4291
via fax 425-453-4193
====================================================================

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

AltaVista Now Serving the Asian marketspace !
Guaranteed Impression, Free Impressions if Clickthru Below 1%
http://www.altavista.skali.com.my email : sales_at_altek.com.my

-----

When it comes to ad performance, not all search engines are equal.
Infoseek gives you solid reporting and highly targeted placement.
(And we return calls, too.) http://info.infoseek.com/doc/sponsors.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Robbin Zeff: "ONLINE-ADS>> behavioral targeting"
• Archive Home Page
• Search
• Previous message: treknews_at_juno.com: "Re: ONLINE-ADS>> Streaming audio advertising pricing"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.