Re: ONLINE-ADS>> Marketing in the year 2010?

ROBFRANKEL_at_aol.com
Sun, 23 Nov 1997 13:33:30 -0500 (EST)

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What everyone seems to be missing here is the old Central intellegence Agency
maxim of never developing a weapon to which you haven't first developed its
counter measure.

For every measure that the Internet Power That Be design, there will always
be counter measures designed to mess them up. Movies like "Brazil" are great
for this kind of inspiration, but let's face it: it's the rebel in all of us
that makes us change our return e-mail addresses to foul up spammers.

Some of the sneakier people on this list have already mentioned how they
confound supermarket tracking systems by entering wrong information. This is
why I always change my middle initial on any kind of direct mail promotion --
I can always tell who sold my address to whom.

It'll take, what, five minutes until some 16 year old hacker whacks out some
sort of freeware robot that eats its way through the data chain and destroys
all its records? And you know he/she will do it for the fun of it, beause
what personal privacy rights can you have at 16?

The whole personal privacy issue is a huge smoke screen, wholly dependent on
"garbage in, garbage out". And if you've ever worked with the guys on the
OTHER end, you'd know that once they get that data, they have absolutely NO
idea what to do with it.

I'm not losing any sleep over it.

Rob Frankel

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