ONLINE-ADS>> CyberBrand Wars Study

Ray Sola (ray_at_volition.com)
Fri, 21 Nov 1997 16:30:15 -0500

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As you may know, I am teaching an Internet Marketing class at Baruch
College. Some of the students in a different section of the course have
asked me to help them get respondents for an online branding study. This
is a purely academic effort for their class project. Please fill out the
survey and pass this message along to anyone who would be interested.

Here is the basic information. If you have any other questions or would
like a copy of the results, please contact Cathy Romano
(CATHERINE.ROMANO_at_EY.COM).

thanks,
Ray Sola

Adjunct Faculty
Marketing Department
Baruch College
The City University of New York

_____ _____ _____

Will amazon.com beat Barnes & Noble? Will it matter if you're on the web
and no one has ever heard of your company before? The great potential of
the World Wide Web is to level the playing field so that the little guys
can compete with the big guns. Will it happen? It is too soon to tell but
we'd like to know what you think about the value of a brand on the
Internet. Please take a couple of minutes to fill out this questionnaire.
Your answers will be kept confidential but your opinions will make a
difference in who comes out on top!

http://www.eurotrash.com/survey/

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