NONE: Re: ONLINE-ADS>> Web publishing vs content creation
Re: ONLINE-ADS>> Web publishing vs content creation
Peter Bull (peterb_at_dvp.com.au)
Thu, 27 Nov 1997 10:59:24 +1100
Annastasia Webster (webster_at_spaldingcompanies.com) wrote:
>The model you describe sounds exactly like all the worst things about T.V.
>Sure the marketing would be more targeted, but that doesn't change the fact
>that I am not given a choice. It would really anger me to have ads splashed
>in my face when I am just trying to send email or do serious research - even
>if those ads were targeted to me.
I agree with you, it does sound pretty awful, but it could be a good deal
depending on what is important to you, you would agree to accept the ads in
return for a FREE connection service. It's a model that seems to work well
for sites like Hotmail. And if you don't want the ads, well, pay an hourly
rate for the privilege.
>I think that the problem with your philosophy is that it assumes that just
>because the world has always been a local market place before it always will
>be. The revolution of the web is that I will now buy things from another
>state that I used to buy from around the corner (for example, books). I
>don't have to get in my car and drive there, I don't have to shop all the
>isles. I can go to Amazon.com and they will recommend books to me based on
>my past orders and preferences that I have stated. They will send me email
>to let me know when the books I am interested in come out.
>I foresee that there will always be a place for the kind of ads you see
>on T.V. or hear on the radio, but that doesn't mean that place is on the
>web. I don't get on the web to find out what my local sporting good shop
>can offer me (unless they are offering me something special because I
>accessed them through their web page), I go there to buy directly from Nike;
>to get a level of service or better price not available by walking in my
>local store; to get a product I can't find locally. IMHO web commerce will
>only be successful when it can offer something that people can't just go to
>the local shop and get as easily, as cheaply and with the same level of
>customer service. It HAS to offer something more.
The trouble with the web is that just because it CAN enable global
commerce, then the assumption seems to be that net commerce should ONLY be
global. I buy CDs from CD-Now for $11 and jeans and shirts from Lands End
for about $25-30 each and ship them home to me in Australia. Why? Because
in Australia, CDs are US$22 amd similar quality clothes are US$50-$70 each,
because of Sales Taxes and Import Quotas and Duties and stuff. But that is
only a temporary anomoly in the world of trade. It really doesn't make
sense to FedEx commodity items like those halfway round the world in tiny
quantities, and these artificial gross distortions of price must eventually
disappear. I would still buy through the web, but I would rather get same
day delivery instead of having to wait 10 days and pay $20 extra. Unique
products and services - different story. But a good local service will
always beat a good remote service. 70% of all purchases are made locally
and probably will mostly stay local, and the net can enhance those
transactions in ways just as useful and exciting as the global ones. It's
where the bulk of the money is spent now, and it's where the bulk of the
advertisers are now. Follow the money, Jerry.
Peter Bull
Director, DVP Media Pty Ltd, Brisbane, Australia
peterb_at_dvp.com.au
For samples of DVP's most recent work, see:
The world's best online wine store - www.thegrape.com.au
Australian Provincial Newspapers Classifieds - www.checkoutclassifieds.com.au
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